
Entrepreneurial Design Leader driving 0→1 innovation through design
I design future experiences, lead design-driven PoCs, and transform products, organizations, and creative systems across entertainment and technology.
Selected Work
Projects where I designed future experiences and led 0→1 innovation across vision, product, organization, and culture.
HEESOON KIM

LEAD UX DESIGNER
I have founded two startup initiatives—one VC-backed and one funded directly by Sony’s executive leadership—driving 0→1 innovation through future experience visioning, design-driven PoCs, and organizational transformation.
My work spans experience design, product strategy, and design process transformation across Sony’s audio, visual, entertainment, and new business domains.
About me
Key Strengths
Projects where I designed future experiences and led 0→1 innovation across vision, product, organization, and culture.
Future Experience Vision & Execution
Defining future UX visions and translating them into tangible experiences, products, and validated PoCs.
Product Design Innovation in Complex Organizations
Driving new business creation and experimentation within large-scale organizations through design-led approaches.
Design-Led Organizational Transformation
Redesigning product development processes, decision-making models, and creative workflows to enable innovation.









